
Why transparency is key in digital gold investments
Wizely
Jun 25, 2025
Buying gold online feels like magic. You tap a few buttons and boom, you own a piece of pure 24K gold. No lockers. No jewellers. No stress. You might think buying digital gold is straightforward. But remember, you’re not holding it yourself. You’re relying on someone else to store it safely. That makes transparency a must.
If you’re among the growing group of Indian investors exploring digital gold, especially for goals like saving for marriage, gifts, or just diversifying your portfolio, this one’s for you.
First, what is digital gold?
The idea is simple. You buy gold online in any amount you choose, and a trusted platform stores physical gold equal to your investment in secure vaults. You can sell it whenever you’re ready. Convenient? Yes. But behind the smooth interface is a system that depends entirely on trust, and transparency is how that trust is earned.
Why transparency is a must
1. How do you know it’s there?
With physical gold, you can see and weigh it. With digital gold, you rely on trusted systems. That’s why it’s important to choose platforms backed by credible third parties like Vistra that ensure the gold held in the vaults is properly accounted for and that investors’ assets are protected. Their involvement ensures the gold exists, is securely stored, and is managed responsibly.
2. How much are you really paying?
Look beyond the low price tag. Transparent platforms like Wizely disclose charges, such as GST, buy and sell spread, storage fees, and delivery costs. The price per gram means nothing if there are hidden costs tacked on.
3. How easily can you sell it?
Selling digital gold should be as smooth as buying it. Transparent providers tell you upfront about liquidity rules, lock-in periods, and timelines for payout. No vague terms, no fine print tricks.
Transparency matters more without regulation
Unlike mutual funds or bank FDs, digital gold isn’t regulated by SEBI or RBI, at least not yet. This makes transparency even more critical. Until there’s stricter oversight, it’s in your best interest to cross-check things, such as the provider’s credibility, vault partner details and insurance coverage before you invest.
What a transparent platform looks like
Displays live prices with clear fee breakdowns
Offers instant access to your digital gold holdings
Has strong customer support, and you can easily reach out to them
At Wizely, we make sure every gram of digital gold you buy is traceable, secure, and 100% transparent. Our vault partners are reputable and audited, your holdings are insured, and everything is done in your name. You can track your investment anytime, sell when you want. Because when it comes to your hard-earned money, clarity is non-negotiable.
FAQs
1. Is digital gold safe if it’s not regulated by SEBI or RBI?
Digital gold can be safe if you’re investing through a transparent and credible platform. Since SEBI or RBI doesn’t yet regulate digital gold, it’s even more important to verify whether the provider works with certified vaults, shares third-party audit reports, and clearly outlines ownership terms.
- Are there hidden charges in digital gold investment?
There can be. That’s why price transparency is critical. Look out for GST, buy and sell spreads, storage fees, and delivery charges. Reliable platforms will clearly break these down so you’re not caught off guard.
3. What should I look for in a transparent digital gold provider?
You should look for clear pricing, certified gold ownership, instant access to holdings, and responsive customer support as key signs of transparency.
4. How can I verify the ownership of my digital gold?
Reliable apps like Wizely provide full transaction history, ensuring transparency in your investment.